I know it’s time consuming BUT…
…you gotta do it.
And I realize that you probably don’t really care about the processes… sales funnels, email marketing, Facebook ads, pixels and custom audiences, etc. (I, on the otherhand, am addicted to them!)
Honestly, you just want results, right?
The thing is, processes produce results.
So while you may want to avoid getting bogged down in the details, you only have a couple of choices when it comes to growing your business through digital marketing… i.e. getting those often elusive results.
The engineer in me likes to take big concepts and processes and break them down into smaller pieces.
So no matter which route you choose, here are 3 “phases” I think you should consider in your approach:
Most people try to sell products and services with no Platform… i.e. no audience. Your Platform includes your website/blog, social media properties, YouTube channel, email list, printed newsletter, podcast…
In order to sell, you gotta have a Platform. Without it, your launches will likely have dismal results. For this reason, you should always be building your Platform… always list building, blogging, sharing on social media, etc.
Always. Yes, it takes work. No, it can’t be neglected.
If it’s something new and you haven’t built your Platform yet, be prepared to grow it slowly (organically) or invest to grow it quickly (paid traffic and advertising).
Processes produce results. #digitalmarketing
People really don’t care about your products. No really. They care about what your products can do for them. That’s it. What problems do your products or services solve for them?
That’s the question you have to answer. That’s what you have to present through your Platform. Daily.
Your language, your product names, your emails… all should speak to the problems you solve. Not just how great you are or how great your “widget” is… but rather, how does it solve their problem.That’s what people buy from you… solutions to their problems.
Once you have your Platform and your products (or services), then you promote them. Strategically. Have a promotions plan, automated processes that sell for you 24/7, a system to nurture your relationships on autopilot… have a plan.
This type of focus makes selling easier, less sleazy and more enjoyable… for you and your clients.
The most important thing to remember about all of this is that it’s a process.
There will be wins and losses throughout the process.
But if you follow a proven process and build on the right foundation, you’ll win. If you have ideas and are not quite sure how to implement them let’s talk about it.