3 Places Your Sales Funnel Is Leaking Money and How to Fix Them

A sales funnel is one of the most important marketing “tool” you can have. Unfortunately, many entrepreneurs – both new and established – have no clear understanding of what a sales funnel is or how one works.

3 Places Your Sales Funnel Is Leaking Money and How to Fix Them

If you imagine your funnel as looking like, well, a funnel, it’s easy to see that your free content—at the top—is consumed by the largest number of readers. Your free content should lead to low-cost products and services that immediately convert “lookers” into “buyers”. This is a very important transition because it quickly changes the relationship.

As you continue through your funnel to products and services that require a higher investment, you’re often selling to more targeted and committed buyers and it’s easier to resell to current customers than it is to acquire new ones.

Your task is to ensure that your funnel leads buyers naturally from the top all the way to the bottom. The more buyers you can keep in your funnel, the more sales you’ll make.

Most new, and even established, business owners can easily envision the top of the funnel, but if you truly want your business to grow, you must master the entire process.

3 Sales Funnel Leaks Killing Your Conversions

For a business owner with a solid sales funnel in place, looking at the number of subscribers at each level of the funnel and predicting pretty accurately what the sales are going to be from day to day or week to week is not uncommon.

If you’ve got a sales funnel in place, though, and your numbers aren’t looking great, chances are you have a leak somewhere. Your funnel has a leak (or two or three) where subscribers are falling through. There are three common causes for funnel leaks, and once you spot them, they’re pretty easy to fix.

  1. Not enough traffic. The very heart of your sales funnel is the traffic you bring in. Without visitors to your blog or opt-in pages, you’ll have no subscribers. Without subscribers, you’ll have no (or very few) sales. Without sales, you’ll have no business. Yet this is where a lot of people struggle. How can you get more eyes on your content and more subscribers into your funnel?
    How to fix it: Traffic generation is an entire industry of its own, but here are some tips: Use good SEO to encourage search engines to rank your content well. Be present and active in the places where your ideal reader hangs out, whether that’s on social media, in niche forums, or at live events. Use paid ads to drive targeted traffic to highly relevant pages. Recruit JV partners and affiliates to promote your offers. Getting traffic is not a problem. You just need to know how to purchase it and have your funnel built in such a way that the cost of traffic and customer acquisition is covered.
  2.  No follow-up. This is a leaky funnel mistake that many entrepreneurs make. They spend a lot of time and energy setting up a great squeeze page and driving traffic to it, then they deliver the goods to their subscribers, and then…nothing. No follow-up emails. No offers to buy more. No related services or products. Nothing.
    How to fix it: Before you spend time building that opt-in page or offer, be sure you have a back-end to promote, or those subscribers you so carefully collected will end up costing you money instead of earning it back.
  3. No call-to-action. This happens most typically at the top of the funnel. Your blog posts, social media content, podcasts, YouTube videos—everything you offer for free—must have some kind of call-to-action, or it’s all just wasted energy. Your call-to-action can be as simple as “Subscribe to my YouTube channel” or “Follow me on Facebook for more tips,”  or “Buy Now,” but it must be there.
    How to fix it: Every time you write a blog post or an email, ask yourself, “What do I want my readers to do when they’re done reading/listening/watching this?” That becomes your call to action. You can’t be afraid to ask them to take an action. And you can’t be afraid to make offers for your products and services… directly. Sending weekly blog posts is great but you won’t generate revenue if you don’t make offers and ask people to buy.

With these tweaks and some attention paid to your follow-up sequences, chances are you can fix those leaks and increase your profits in no time.

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About Tamala

I help service providers and solopreneurs, like you, put all of your marketing and technology pieces together so that your vision transforms from just ideas and dreams into a clear digital marketing strategy that's authentic and effective.

Together we create real, income-generating digital assets that consistently attract, engage and convert your best clients... we build an automated system that leverages your time and sells seamlessly so you can spend more time serving.

I’m also a former Electrical Engineer who happened to fall in love with all things Internet Business related back when dinosaurs still roamed the Internet and AOL so proudly announced “you’ve got mail”. :)

As an implementer, I help non-techie entrepreneurs, especially service providers, who are paralyzed by technology-overwhelm IMPLEMENT their ideas and unlock the flow of money in their businesses by putting all of their tech pieces together so that their vision and strategy transform from just ideas and dreams to actual working, income-generating digital assets, like sales pages, email signup pages, membership sites, email sequences, websites and sales funnels that convert lookers into leads and browsers into buyers.

Create. Automate. Be Flexible. Be Free.

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