[CASE STUDY] Part 2: How We Got 537 New Webinar Registrants In 10 Days

[CASE STUDY] Part 2 of 2: How I Got 537 Webinar Registrants In 10 Days

This is Part 2 of a two-part case study that takes a closer look at a project completed for one of my amazing clients, Nicole Caillier, CEO & Founder of Divine Purpose School.

You can see the case study for Part 1 of our project here: [CASE STUDY] Part 1: How We Got 1500 New Subscribers In 29 Days.

Nicole is a teacher, coach, and mentor who teaches women how to uncover their purpose, discover their passion, and recover from whatever is holding them back.

Part 2 of our project entailed using a Facebook™ Ad campaign to get virtual booties in the webinar seats and slightly tweaking the Lead Generation Funnel from Part 1 to bump up the registrations.

PART 2: WEBINAR REGISTRATION SUCCESS


537

REGISTRANTS

$3.50

PER REGISTRANT

58%

SIGNUP PAGE
CONVERSION

1.22%

AD CLICK
THROUGH RATE

WEBINAR FUNNEL

[CASE STUDY] Part 2 of 2: How I Got 537 Webinar Registrants In 10 Days

Sign Up Page

[CASE STUDY] Part 2 of 2: How I Got 537 Webinar Registrants In 10 Days

Thank You Page

  • Someone else on the team set up this webinar funnel and sent the follow-up emails. My role in this case was the ad campaign.

FACEBOOK ADS CAMPAIGN

[CASE STUDY] Part 2 of 2: How I Got 537 Webinar Registrants In 10 Days

Ad Creative #1 (Long Copy)

[CASE STUDY] Part 2 of 2: How I Got 537 Webinar Registrants In 10 Days

Ad Creative #2 (Short Copy)

The short copy outperformed the long copy and after a few days I went with just the short copy version.

Nicole was very specific about the amount of money she wanted to invest in webinar ads so I set up the ads with that in mind, using a specific start and end date and set budget.

I left the campaign running all the way up until the webinar started to catch “day of” registrants.

SMALL CHANGES, BIG RESULTS

Once we started the webinar ads, I updated the lead magnet thank you page to include a “Step 3” (see below), which was to register for the webinar.

I also edited the lead magnet delivery/confirmation email to include the same.

Since the lead generation campaign was still running, this boosted the webinar registrations very well… about 50% of those who registered for the webinar had also subscribed to get the freebie.

[CASE STUDY] Part 2 of 2: How I Got 537 Webinar Registrants In 10 Days

Edited Freebie Sign Up Page

OTHER NOTABLE WINS

The total number of people reached for all campaigns was 128,538. This skyrocketed Nicole's visibility and engagement.

DPS Facebook Page Insights - 28 days

Working on this project was such fun and the results have been amazing.

I absolutely love helping my clients grow their businesses… they are willing to invest the time, energy and money necessary and the results speak for themselves.

Together we create digital assets that serve them long-term and give them a continuous return on their investment for years.

Your creativity, passion, and love for what you do shows up in every detail of your work.

Tamala....you are the business! I have enjoyed working with you on every aspect of this project. Your creativity, passion, and love for what you do shows up in every detail of your work. Thank you for your patience and really walking me through the process of planning and implementation of marketing and bringing my vision to life. You simplified the entire process and fed me knowledge strategically (kind of like a momma bird:) . I can't wait for the next project!

Nicole Robinson Caillier
Divine Purpose School

If you’d like to work with me to attract, engage and convert more clients using marketing funnels, Facebook™ Ads and other digital marketing strategies that work, schedule a complimentary call and we’ll see if we can create magic together. :)

[CASE STUDY] How I Got 537 Webinar Registrations In 10 Days
[CASE STUDY] Part 2 - How This Life and Business Coach Got 537 Webinar Registrations In 10 Days
[CASE STUDY] How I Got 1500 Subscribers In One Month + 537 Webinar Registrations In 10 Days for My Coaching Client. Learn how to attract, engage and convert your best clients.

Wanna Go a Step Further?

Schedule a Funnel Profits Strategy Session

About Tamala

I help service providers and solopreneurs, like you, put all of your marketing and technology pieces together so that your vision transforms from just ideas and dreams into a clear digital marketing strategy that's authentic and effective.

Together we create real, income-generating digital assets that consistently attract, engage and convert your best clients... we build an automated system that leverages your time and sells seamlessly so you can spend more time serving.

I’m also a former Electrical Engineer who happened to fall in love with all things Internet Business related back when dinosaurs still roamed the Internet and AOL so proudly announced “you’ve got mail”. :)

As an implementer, I help non-techie entrepreneurs, especially service providers, who are paralyzed by technology-overwhelm IMPLEMENT their ideas and unlock the flow of money in their businesses by putting all of their tech pieces together so that their vision and strategy transform from just ideas and dreams to actual working, income-generating digital assets, like sales pages, email signup pages, membership sites, email sequences, websites and sales funnels that convert lookers into leads and browsers into buyers.

Create. Automate. Be Flexible. Be Free.

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