[CASE STUDY] Part 1: How We Got 1500 New Subscribers In 29 Days

[CASE STUDY] Part 1 of 2: How I Got 1500 Subscribers In 29 Days

This is Part 1 of a two-part case study that takes a closer look at a project completed for one of my amazing clients, Nicole Caillier, CEO & Founder of Divine Purpose School.

You can see the case study for Part 2 of our project here: [Case Study] Part 2: How We Got 537 New Webinar Registrants in 10 Days.

Nicole is a teacher, coach, and mentor who teaches women how to uncover their purpose, discover their passion, and recover from whatever is holding them back.

Part 1 of our project entailed building a Lead Generation Funnel to get new subscribers and sending traffic to that funnel with Facebook™ Ads.

PART 1: LEAD GENERATION SUCCESS


1500

SUBSCRIBERS

$1.15

PER SUBSCRIBER

50%

SIGNUP PAGE
CONVERSION

2.09%

AD CLICK
THROUGH RATE

LEAD GENERATION FUNNEL

[CASE STUDY] Part 1 of 2: How I Got 1500 Subscribers In 29 Days

Sign Up Page

[CASE STUDY] Part 1 of 2: How I Got 1500 Subscribers In 29 Days

Thank You Page

[CASE STUDY] Part 1 of 2: How I Got 1500 Subscribers In 29 Days

Intro Offer Sales Page

  • I also set up a follow-email sequence to nurture, engage and invite new subscribers to purchase the Intro Offer.

FACEBOOK ADS CAMPAIGN

[CASE STUDY] Part 1 of 2: How I Got 1500 Subscribers In 29 Days

Ad Creative #1

[CASE STUDY] Part 1 of 2: How I Got 1500 Subscribers In 29 Days

Ad Creative #2

KEYS TO ADS CAMPAIGN SUCCESS

  1. The ad copy “pre-framed” the audience so that by the time they clicked through to the sign up page, they were already eager to just subscribe and get the freebie.
  2. I started with 3 different audiences and gradually increased the daily budget on the winners:
    • Audience 1 was cold traffic based on targeted interests.
    • Audience 2 was cold traffic based on a lookalike audience created from Nicole’s current email list.
    • Audience 3 was warm traffic based on people who Liked and engaged with her Facebook™ Page, watched her videos and visited her website.
  3. I tested 2 different ad creatives (exact same ad copy) and eliminated the worst performer after a few days.

At the time of this case study, this campaign is still running and hasn't slowed down yet... it's still generating 50+ leads per day.

OTHER NOTABLE WINS

The total number of people reached for all campaigns was 128,538. This skyrocketed Nicole's visibility and engagement.

DPS Facebook Page Insights - 28 days

Working on this project was such fun and the results have been amazing.

I absolutely love helping my clients grow their businesses… they are willing to invest the time, energy and money necessary and the results speak for themselves.

Together we create digital assets that serve them long-term and give them a continuous return on their investment for years.

Your creativity, passion, and love for what you do shows up in every detail of your work.

Tamala....you are the business! I have enjoyed working with you on every aspect of this project. Your creativity, passion, and love for what you do shows up in every detail of your work. Thank you for your patience and really walking me through the process of planning and implementation of marketing and bringing my vision to life. You simplified the entire process and fed me knowledge strategically (kind of like a momma bird:) . I can't wait for the next project!

Nicole Robinson
Divine Purpose School

If you’d like to work with me to attract, engage and convert more clients using marketing funnels, Facebook™ Ads and other digital marketing strategies that work, schedule a complimentary call and we’ll see if we can create magic together. :)

[CASE STUDY] How I Got 1500 Subscribers In One Month + 537 Webinar Registrations In 10 Days for My Coaching Client. Learn how to attract, engage and convert more of your ideal clients.[CASE STUDY] How I Got 1500 Subscribers In One Month + 537 Webinar Registrations In 10 Days for My Coaching Client. Learn how to attract, engage and convert more of your ideal clients.[CASE STUDY] How I Got 1500 Subscribers In One Month + 537 Webinar Registrations In 10 Days for My Coaching Client. Learn how to attract, engage and convert more of your ideal clients.
About Tamala

I help service providers and solopreneurs, like you, put all of your marketing and technology pieces together so that your vision transforms from just ideas and dreams into a clear digital marketing strategy that's authentic and effective.

Together we create real, income-generating digital assets that consistently attract, engage and convert your best clients... we build an automated system that leverages your time and sells seamlessly so you can spend more time serving.

I’m also a former Electrical Engineer who happened to fall in love with all things Internet Business related back when dinosaurs still roamed the Internet and AOL so proudly announced “you’ve got mail”. :)

As an implementer, I help non-techie entrepreneurs, especially service providers, who are paralyzed by technology-overwhelm IMPLEMENT their ideas and unlock the flow of money in their businesses by putting all of their tech pieces together so that their vision and strategy transform from just ideas and dreams to actual working, income-generating digital assets, like sales pages, email signup pages, membership sites, email sequences, websites and sales funnels that convert lookers into leads and browsers into buyers.

Create. Automate. Be Flexible. Be Free.

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