3 Places Your Sales Funnel Is Leaking Money and How to Fix Them

Your sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works. Your job, as the business owner, is to ensure that your funnel leads buyers naturally from the top all the way to the bottom. The more buyers you can keep in your funnel, the more money you will make.

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[CASE STUDY] Part 2: How We Got 537 New Webinar Registrants In 10 Days

This is Part 2 of a two-part case study that takes a closer look at a project completed for one of my amazing clients, Nicole Caillier, CEO & Founder of Divine Purpose School. You can see the case study for Part 1 of our project here: [CASE STUDY] Part 1: How We Got 1500 New

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[CASE STUDY] Part 1: How We Got 1500 New Subscribers In 29 Days

This is Part 1 of a two-part case study that takes a closer look at a project completed for one of my amazing clients, Nicole Caillier, CEO & Founder of Divine Purpose School. You can see the case study for Part 2 of our project here: [Case Study] Part 2: How We Got 537 New

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Website vs. Funnel: Do You REALLY Need Both?

“I just want my business to show up at the top when people search for fill-in-the-blank.” It’s one of the first things people say to me when discussing their website or digital marketing. When I launched my website for church secretaries about 10 years ago I wanted the same. I did a lot of research and found that there are really only 2 ways to make this happen…

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Why I Don’t Use LeadPages or ClickFunnels (and some of their cousins)

I don’t hate LeadPages or ClickFunnels. As a matter of fact, I have read (and loved) Expert Secrets and DotCom Secrets. I’m all for “pushing the easy button” however there’s one thing that I don’t like to compromise on…

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Behind the Funnel – But I Don’t Wanna Be On Camera (Going LIVE without Going LIVE)

There are those like me who just prefer not being on camera. So for people like us to take advantage of the benefits of using videos and going LIVE for engagement and growth, we have to be a little bit creative. Facebook™ videos can get really great reach, especially Facebook™ Lives. Here’s an option to go LIVE without actually going LIVE.

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Processes Produce Results – What Does Your Digital Marketing Look Like?

I know it’s time consuming BUT …you gotta do it. And I realize that you probably don’t really care about the processes… sales funnels, email marketing, Facebook ads, pixels and custom audiences, etc. (I, on the other hand, am addicted to them!) Honestly, you just want results, right? The thing is, processes produce results.

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